Silpat USA Website Launch: Here's What To Expect

50 Years of Innovative French Bakeware Experience 

At Silpat, we've been mastering the art of French bakeware for more than 58 years. Now, we're thrilled to announce that our innovative products, born from half a century of baking experience in France, are available directly to consumers in the USA through our new e-commerce site. Join us in celebrating this milestone as we explore the rich history of Silpat, the passion for baking that drives our business, and what you can expect when you visit our website. 

The Story of Silpat 

The Silpat® story began in 1965 with Guy Demarle, a renowned French baker who dreamed of developing a better way to prepare and bake his baguettes. He invented a revolutionary baking mat that shook up the world of professional baking. 

Guy Demarle named his new mat Silpat®, after the two key components used in his products: a specially formulated silicone and a unique glass fabric. His nonstick silicone mat became Silpat®’s bestseller and is still used in professional kitchens all over the world. 

Today, Silpat® is part of the Maison Demarle group and remains the international benchmark in the pastry and bakery industries. 

What to Expect on Our New Website 

With the launch of our new e-commerce site, we're excited to bring our products and expertise directly to your kitchen. When you visit our website, you can expect:

• New Products: Explore our latest innovations in bakeware. From non-stick mats to silicone molds and more, we offer a wide range of products designed to enhance your baking experience.  

• Recipes: Find a treasure trove of delectable recipes that cater to all skill levels. Whether you're looking to master the perfect croissant or create a show-stopping cake, our recipes will guide you every step of the way. 

• Special Offers for Newsletter Subscribers: Sign up for our newsletter and become part of the Silpat community. As a subscriber, you'll gain access to exclusive offers, promotions, and baking tips delivered directly to your inbox. 

Why #SwitchToSilpat? Here Are 6 Reasons: 

1. Flawless Release

Experience the ultimate advantage of Silpat technology: impeccable unmolding. With our nonstick silicone coating, there's no need to grease your steel baking trays. Silpat's innovative technology guarantees a seamless release, preserving the perfect shape and appearance of your baked delights. Bid farewell to the frustration of sticky desserts and delights - Silpat ensures your creations come out flawlessly. 

2. Precision in Baking

Baking mishaps are part of the journey, but Silpat's technology is your savior. The fiberglass structure of Silpat mats and silicone molds ensures precise heat distribution, crucial for consistently and flawlessly baked goodies. Say goodbye to concerns about undercooked or overbaked portions. 

3. Built to Last

The Silpat baking mat was originally crafted for the rigors of industrial and artisan bakeries, making durability a part of its DNA. Our products are backed by a guarantee of over 2,000 baking cycles, ensuring they stand the test of time. Whether you're baking at high temperatures or freezing your creations, Silpat can handle it all. Its resilience secures your investment. 

4. A Cost-Efficient Baking Solution

Selecting a Silpat product is not just a smart baking choice; it's a financially savvy one too. With proper care, a Silpat product can endure over 2,000 baking cycles. In contrast, opting for traditional parchment paper for the same number of uses can lead to substantial expenses. Silpat's longevity offers a cost-effective and eco-friendly solution. 

5. Environmentally Responsible

At Silpat, we're committed to environmental responsibility. Our products use phthalate- and BPA-free food-grade silicone. While silicone isn't biodegradable, the sheer number of baking cycles a Silpat product can handle makes it a compelling alternative to disposable parchment paper. By choosing Silpat, you contribute to a greener future with fewer wasted resources and less pollution from disposable baking materials. 

6. Crafted in France

Quality control is at the heart of our process. Silpat maintains the entire manufacturing journey in-house, with all our products proudly made in France. From our beginnings in the Somme to our current location in Wavrin, near Lille, our commitment to local production ensures top-notch quality and craftsmanship in every Silpat product.  

At Silpat, we believe that the joy of baking should be accessible to all. Our new e-commerce site in the USA is the next chapter in our journey to make baking an enjoyable, successful, and memorable experience for everyone. We invite you to explore our products, connect with our passion for baking, and join us in celebrating 50+ years of Silpat innovation. Here's to many more years of culinary excellence and sharing the love of baking with bakers like you!